Discover Our Vision

Your Change & Transformation Partner

Dear Jennifer,

Keep America Beautiful (KAB) stands at a rare inflection point. You have successfully stabilized the organization, restored confidence, and earned the right to think boldly. The question now is not "What is our next plan?" but "What is KAB's rightful place in America's future?"

We believe KAB is poised to move from a moment (the 250th anniversary) to a movement that redefines community action for a new generation. You possess assets few organizations can match: 73 years of trusted brand equity, 761 local affiliates embedded in communities, and a mission that unites and provides rare common ground.

But legacy alone is not enough. To remain essential, KAB must evolve from a program-driven charity into a networked platform. One that empowers affiliates with technology, monetizes unique assets like data and intellectual property, and transforms "cleaning up" into a gateway for community resilience, improved mental health, youth engagement, and belonging.

This transformation requires more than a traditional strategic plan. It requires a partner who understands how to build movements, not just organizations.

You face a defining choice: Optimize for incremental growth (targeting $20M–25M in revenue by 2030) or unlock exponential leverage (targeting $100M+ in network revenue and $1B+ in annual societal impact). The former risks becoming a "Kodak moment"—innovation or irrelevance. The latter positions KAB as vital to America's next 250 years.

The Purpose Collaborative brings lived experience at scale. Balaji's expertise comes from transforming global networks at TCS. Carol's movement-building narrative DNA has defined purpose for decades. Chris brings digital marketing, unrestricted asset development for fundraising, and grassroots activation power from CARE.

We are ready to be your trusted partners in this bold leap.

Let's build the KAB America needs.

Warm Regards,

The Purpose Collaborative Team

Balaji Ganapathy, Carol Cone & Chris Noble

The Defining Choice

Option A: Optimize

$20M–25M

Incremental growth by 2030

Option B: Transform

$100M+

Network revenue + $1B+ societal impact

⚠️ The former risks becoming a "Kodak moment"—innovation or irrelevance. The latter positions KAB as vital to America's next 250 years.
Our Approach

Change → Evolve → Transform

KAB's transformation is not a traditional strategic planning engagement. It is a movement-building and network enterprise redesign across three distinct stages.

CHANGE

2026

Organizational Realignment

Build the economic and operational foundations for movement-scale work by realigning KAB's business model, operating structure, and platform infrastructure.

Details →
  • Business Model Architecture: Design new mission-aligned revenue engines
  • Platform Foundation: Turnkey platform empowering affiliates with technology
  • Integrated Ops: Restructure as network enterprise (CAO, CDO, COO)
  • Data & AI Governance: Shared measurement framework across network

EVOLVE

2027–28

Network Scaling & Impact

Scale proven models across the affiliate network, expanding platform capabilities and deepening revenue diversification.

Details →
  • Expand fee-based affiliate services to 200+ affiliates
  • Launch IP licensing and national sponsorship programs
  • Deploy AI-powered data platform across network
  • Build measurement infrastructure for $1B impact tracking

TRANSFORM

2028–30

Movement Authority

Achieve movement-scale impact as America's leading platform for community action, environmental stewardship, and youth engagement.

Details →
  • $100M+ network revenue achieved
  • 50M+ volunteers mobilized annually
  • $1B+ measurable societal impact
  • Recognized as America's #1 advocate for nature
2030 North Star
The KAB America Needs
$100M+
Network Revenue
50M+
Volunteers
$1B+
Societal Impact

Building Blocks for the Future

Our methodology is anchored in 'business model innovation' and treats technology, AI, network design, and organizational development as strategic enablers of that core transformation.

1

Mission & North Star

Anchor KAB's identity in community action + personal wellbeing, moving the conversation from "cleanup" to "movement."

Details →
This refreshed mission and clear 2030 big bet ("America's #1 advocate for nature") will inspire and align your board, staff, affiliates, and donors around one compelling vision.
2

Impact Outcomes & Business Model

Define 2-3 measurable societal outcomes and architect four revenue engines with specific pricing, volume, and margin models.

Details →
We will define measurable outcomes (community resilience, mental health, youth opportunity) against KAB's 2030 targets. Revenue engines include fee-based services, IP licensing, national sponsorships with affiliate revenue-sharing, and expanded institutional giving. Conservative/moderate/optimistic scenarios will show a credible path to $100M+ by 2030.
3

Network Design & Integrated Operations

Design a "One-KAB" structure where the national office becomes a platform provider and affiliates become co-delivery partners.

Details →
We will establish clear roles for your CAO (revenue architect, marketing and communications), CDO (data + AI), and COO (operations and affiliate support), with integrated decision-making that eliminates silos between development, marketing, and technology.
4

Platforms & Capabilities

Design a three-tier platform serving grassroots, regional, and large affiliates with differentiated solutions.

Details →
Data governance, technology and AI use cases prioritized by business model ROI, and a capability roadmap will ensure your team can operate as a 761-affiliate network enterprise.
Work Plan

You Set the Pace, We Make the Rhythm

An 11-month engagement delivering a Board-adopted Vision 2030 Strategic Plan with implementation roadmap and proof points.

Phase 1: Discovery & Assessment
Environmental scan, stakeholder interviews, KAB Summit
Details →
Feb 1–28
Key Activities
  • Environmental Scan & Stakeholder Interviews
  • Technology & Development Strategy Audit
  • KAB Summit Listening Sessions (Feb 26-28)
Deliverables
  • Competitive Landscape Analysis
  • Tech & Capability Assessment
  • Development Strategy Audit Findings
Phase 2: Design & Co-Creation
Business model innovation, affiliate feedback, brand integration
Details →
Mar 1–31
Key Activities
  • Affiliate Feedback Sessions (Mar 1-15)
  • Business Model Innovation Workshop
  • Brand/Website Integration Planning
Deliverables
  • 4 Revenue Engine Models
  • Platform Architecture Options
  • Brand/Website Integration Plan
Phase 3: Validation & Roadmap
Financial modeling, tech roadmap, Board investment thesis
Details →
Apr 1–30
Key Activities
  • Financial Modeling & Scenario Planning
  • Tech & Capability Roadmap Drafting
  • Board Meeting: Investment Thesis (Apr 30)
Deliverables
  • Tech & AI Implementation Roadmap
  • Detailed Revenue Economics
  • Staffing & Governance Recommendations
Phase 4: Strategic Planning
Vision 2030 development, in-person retreat, consensus building
Details →
May 1–Jul 30
Key Activities
  • Draft Vision 2030 Plan Development
  • In-Person Co-Design Retreat (Jul 28-30)
  • Consensus Building Workshops
Deliverables
  • Vision 2030 Strategic Plan (Draft)
  • 3-Year Implementation Roadmap
  • KPI & Evaluation Framework
Phase 5: Adoption & Readiness
Final refinement, Board adoption vote, change management
Details →
Aug 1–Oct 30
Key Activities
  • Final Plan Refinement & Consensus
  • Board Meeting: Adoption Vote (Oct 22)
  • Change Management Planning
Deliverables
  • Final Strategic Plan (Board Deck)
  • Transition Plan for FY2026-27
  • Organizational Readiness Assessment
Transition
Implementation handoff, Board strategy/budget meeting
Details →
Nov 1–Dec 20
Key Activities
  • Implementation Handoff
  • Board Meeting: Strategy/Budget (Dec 10)
  • Vendor/Partner Introductions
Deliverables
  • Stage 2 Execution Plan
  • Vendor/Staffing Onboarding Plan
  • MSP Continuity Recommendations
Your Team

150+ Years of Collective Expertise

Proven leaders in movement building, strategy, technology, organization development, and nonprofit transformation.

Balaji Ganapathy
Balaji Ganapathy
Lead & Strategic Director
Federated Network Expert Org Transformation Business Model Innovation Tech Transformation
View Full Bio →
Carol Cone
Carol Cone
Brand & Narrative Strategy
Movement-Building DNA Fundraising Thought Leader Change Management
View Full Bio →
Chris Noble
Chris Noble
Development, Marketing & Affiliate Engagement
Unrestricted & Digital Fundraising Affiliate Network Activation Creative Strategy
View Full Bio →
Lavanya Chary
Lavanya Chary
Technology & Data Strategy Lead
AI/ML Strategy Data Governance Platform Architecture Salesforce Expert
View Full Bio →
Audrey Sylvia
Audrey Sylvia
Research, Development & Integration
Research Synthesis Fundraising Strategic Documentation Board Materials
View Full Bio →
Casey Sherman
Casey Sherman
Research, Training, Engagement
Gen Z Social Impact SME Nonprofit Development Communications
View Full Bio →

Proof of Impact at Scale

Real-world examples of movement building, network transformation, and strategic innovation from our team.

Network Creation Technology & Data Movement Building Strategy & OD Capacity & Training

Million Women Mentors

From Moment to Movement: National STEM Mentoring Initiative
Balaji Ganapathy | Vice Chair MWM | 5-Year National Mission | $5-7M National Org
2.3M
Mentor Pledges
1.7M
Relationships
40
U.S. States
230%
Goal Achievement

The Mission (2014)

Engage 1 million industry professionals to mentor girls and women in STEM within 5 years.

The Network

Unified 100s of nonprofit affiliates across 40 states and 50 corporates by integrating campaigns, tech, data and marketing.

The Approach

Built federated network of corporates, youth orgs, policy makers, and affiliates into millions of self-perpetuating mentor-mentee loops.

The Platform

Tech backbone enabling pledges, mentor connections, resources, capacity building and measurable results.

The Result (2019)

Exceeded goal by 230%. Women in STEM grew from 29% to 34%. Movement still active in states and local chapters!

KAB Application

The same platform architecture that unified hundreds of MWM affiliates will activate KAB's 761 affiliates across all 50 states.

  • Integrate campaigns, tech, data and marketing
  • Transform 25,000 community cleanups into unified national movement
  • Build federated network with local ownership
  • Create tech backbone for measurable results
Network Creation Technology & Data Movement Building Capacity Building

TCS HOPE

Building a Global Volunteering Movement
Balaji Ganapathy | Chief Social Responsibility Officer, TCS | World's #1 Company for Volunteering
18.5M
Hours of Purpose
344K+
Unique Volunteers
55
Countries
380+
Purpose Projects

The Vision (2022)

A volunteering initiative for the people, by the people, mobilizing 600K+ employees globally to support community impact by volunteering 1 million hours per quarter.

The Network

Purpose Councils at 150 business groups, 500 branches, 55 countries, each with 5-7 CSR SPOCs driving local activation globally.

The Approach

Purpose Pledges for all from CEO to employees, cascading accountability through the organization. 380 Purpose Projects from 17 UN SDGs, measured for evidence of local impact. Employees choose how, where, and with whom they volunteer.

The Platform

#myPurpose portal manages volunteer journey end-to-end: campaigns, mobilization, tracking, and real-time impact reporting.

KAB Application

The same purpose-driven ecosystem will transform KAB's occasional cleanups into a strategic force.

  • Purpose Councils: Local activation teams at community level
  • Skill-based volunteering: Matching 761 affiliates with corporate partners
  • Platform: End-to-end volunteer journey management
  • Sustainable impact: Long-term community partnerships
Movement Building Strategy & OD Fundraising Capacity & Training

LUNG FORCE

Defeating Lung Cancer: A National Movement
Audrey Sylvia | American Lung Association | Organization-wide Transformation
3
Strategic Goals
National
+ Affiliate Network

The Goals

Increase women's awareness of lung cancer as their #1 cancer killer. Educate and empower patients and healthcare providers. Raise critical funds for lung cancer research.

Education Pillar

Turquoise Takeover Celebrations, Women's Lung Health Barometer, Celebrity PSA, Lung Cancer Awareness Month Activations, Traditional & Social Media campaigns.

Fundraising Pillar

Cause Marketing, LUNG FORCE Walks, Workplace Giving, Corporate Sponsorships, Advocacy, Direct Mail campaigns.

Impact Pillar

LUNG FORCE Lung Cancer in Women Research Awards, LUNG FORCE Expos, Lung Cancer Helpline, Online Lung Cancer Resources, Lung Cancer Screening Quiz.

KAB Application

The same multi-pillar campaign framework will help KAB build integrated programs across education, fundraising, and measurable impact.

  • Organization-wide campaign integration
  • Federated affiliate network activation
  • Multi-channel engagement strategy
  • Measurable behavior change outcomes
Movement Building Fundraising Strategy & OD

Go Red for Women

22 Years of Movement Creation Mastery
Carol Cone ON PURPOSE | American Heart Association | Cultural Identity Creation
22+
Years of Success
Cultural
Icon Status

The Shift

Moved from awareness to cultural identity. Created campaigns that became part of people's personal expression. The red dress became a symbol recognized across demographics.

Movement Architecture

Women 35-54 target, Cities Go Red, Go Red Luncheons, National Wear Red Day. Signature Strategy spanning Healthcare, PR/Advertising, Interactive/e-commerce, Go Red Makeover, Advocacy, and Strategic Alliances.

The Longevity

Over 20+ years of sustained relevance. Created the emotional resonance that transforms passive supporters into active advocates.

KAB Application

The same methodology will help KAB engage younger generations and transform stewardship into a cultural identity.

  • Move from "cleanup events" to cultural movement
  • Create iconic visual identity for new generation
  • Build 20+ year sustainable program architecture
  • Transform passive volunteers into active advocates
Fundraising & Diversified Revenue Strategic Planning

CARE

Revenue Transformation & Unrestricted Funding
Chris Noble | Matchfire Partner & CEO | $500M+ Raised Across 1,200+ Campaigns
90M
People Reached
100
Countries
Flexible
Capital Model

The Win

Unlocking unrestricted funding that gives organizations flexibility to invest in infrastructure and innovation.

The Approach

Strategic pivot from restricted corporate grants to flexible capital. Diversified funding streams across individual donors, corporate partnerships, digital campaigns, and institutional giving.

The Result

Empowered the organization to act with agility and invest in long-term capacity building. Key Insight: Flexible Capital = Organizational Agility.

KAB Application

We will apply the same revenue diversification strategy to help KAB fund its internal infrastructure.

  • Shift from restricted to unrestricted revenue
  • Build 4 revenue engines for sustainability
  • Create organizational agility through flexible capital
  • Enable infrastructure investment
Technology & Data Capacity Building Strategy & OD

AI & Data Strategy

Building Organizational Capability at Scale
Lavanya Chary | Google, KPMG, MetLife, Broadcom | Enterprise Platforms & AI Transformation
$177M
Pipeline Unlocked
40%
Productivity Gain
86%
Platform Adoption

Data-Driven Approach

Start with measurable baselines. Define success metrics before building. Business outcomes over vanity metrics. Track what compounds.

AI Use Case Prioritization

Identify defensible ROI opportunities first. Human-in-the-loop where confidence is low. Governance frameworks before scaling.

Technology Roadmap

Build with production in mind from day one. Platform architecture that scales. Phased rollouts with fallback strategies.

Capacity Building

Train teams on new workflows. Organizational capability that outlasts any single project. Skills transfer at every level.

KAB Application

The same playbook for technical leverage into sustainable competitive advantage.

  • Data: Unified tracking across 761 affiliates and 25K cleanups
  • AI: Volunteer matching, impact prediction, resource optimization
  • Tech: Phased platform rollout with affiliate dashboards
  • Capacity: Train affiliate leaders on data-driven decision making
Movement Building Strategy & OD

NDN Collective

Indigenous-Led Movement Building
Purpose Collaborative | Strategic Advisory
Indigenous
Led Movement
National
Scale

The Mission

Building Indigenous power through organizing, activism, philanthropy, and narrative change. A movement grounded in Indigenous values and community ownership.

The Approach

Community-led strategy development, grassroots organizing support, and narrative infrastructure building to amplify Indigenous voices and priorities.

KAB Application

Demonstrates our ability to support community-led movements with authentic grassroots ownership.

  • Community-centered strategy development
  • Grassroots organizing infrastructure
  • Narrative change expertise
  • Movement sustainability focus
Strategy & OD Fundraising

American Cinematheque

Cultural Institution Transformation
Purpose Collaborative | Strategic Planning & Development
Cultural
Preservation
LA
Based Institution

The Mission

Preserving the art of cinema and presenting it to the public through exhibitions, screenings, and educational programs at iconic venues including the Egyptian Theatre.

The Approach

Strategic planning to modernize programming, expand audiences, and build sustainable revenue models while honoring the institution's cultural heritage.

KAB Application

Demonstrates our ability to help legacy institutions modernize while preserving their core identity.

  • Balance tradition with innovation
  • Expand audience reach
  • Build sustainable revenue models
  • Honor institutional heritage

Outcome-Based, Fee for Service

A partnership that results in network unity—moving KAB from 'moment to movement.'

$435,000
11-Month Engagement
Target 7× ROI in Year One

What's Included

  • All team professional fees (Balaji, Carol, Chris, Lavanya, Audrey, Casey)
  • Travel to 3 in-person events (KAB Summit, Retreat, Board Meeting)
  • Facilitation at workshops, listening sessions, and retreats
  • Strategic plan development, board presentations, and adoption materials
  • Research, analysis, and financial modeling
  • All materials, workbooks, and documentation

What's Not Included (External, KAB-Managed)

  • Platform/technology build (Stage 2; we can identify & onboard vendors)
  • Brand refresh design (beyond coordination with existing vendor)
  • Website redevelopment (existing KAB budget)
  • Ongoing staff/organizational changes (KAB budget)

Note: We can become your 'Managed Service Providers' beyond 2026 to help onboard & guide KAB-identified vendors and partners for implementation.