Dear Jennifer,
Keep America Beautiful (KAB) stands at a rare inflection point. You have successfully stabilized the organization, restored confidence, and earned the right to think boldly. The question now is not "What is our next plan?" but "What is KAB's rightful place in America's future?"
We believe KAB is poised to move from a moment (the 250th anniversary) to a movement that redefines community action for a new generation. You possess assets few organizations can match: 73 years of trusted brand equity, 761 local affiliates embedded in communities, and a mission that unites and provides rare common ground.
But legacy alone is not enough. To remain essential, KAB must evolve from a program-driven charity into a networked platform. One that empowers affiliates with technology, monetizes unique assets like data and intellectual property, and transforms "cleaning up" into a gateway for community resilience, improved mental health, youth engagement, and belonging.
This transformation requires more than a traditional strategic plan. It requires a partner who understands how to build movements, not just organizations.
You face a defining choice: Optimize for incremental growth (targeting $20M–25M in revenue by 2030) or unlock exponential leverage (targeting $100M+ in network revenue and $1B+ in annual societal impact). The former risks becoming a "Kodak moment"—innovation or irrelevance. The latter positions KAB as vital to America's next 250 years.
The Purpose Collaborative brings lived experience at scale. Balaji's expertise comes from transforming global networks at TCS. Carol's movement-building narrative DNA has defined purpose for decades. Chris brings digital marketing, unrestricted asset development for fundraising, and grassroots activation power from CARE.
We are ready to be your trusted partners in this bold leap.
Let's build the KAB America needs.
Warm Regards,
The Purpose Collaborative TeamBalaji Ganapathy, Carol Cone & Chris Noble
Incremental growth by 2030
Network revenue + $1B+ societal impact
KAB's transformation is not a traditional strategic planning engagement. It is a movement-building and network enterprise redesign across three distinct stages.
Build the economic and operational foundations for movement-scale work by realigning KAB's business model, operating structure, and platform infrastructure.
Scale proven models across the affiliate network, expanding platform capabilities and deepening revenue diversification.
Achieve movement-scale impact as America's leading platform for community action, environmental stewardship, and youth engagement.
Affiliates won't adopt new platforms or revenue models without proven value. Our approach to CHANGE in 2026 is about de-risking the bigger bet through pilot kickoffs and proving that new operating models work.
Our methodology is anchored in 'business model innovation' and treats technology, AI, network design, and organizational development as strategic enablers of that core transformation.
Anchor KAB's identity in community action + personal wellbeing, moving the conversation from "cleanup" to "movement."
Define 2-3 measurable societal outcomes and architect four revenue engines with specific pricing, volume, and margin models.
Design a "One-KAB" structure where the national office becomes a platform provider and affiliates become co-delivery partners.
Design a three-tier platform serving grassroots, regional, and large affiliates with differentiated solutions.
A comprehensive, board-adoptable Vision 2030 Strategic Plan with implementation roadmap, governance clarity, and proof points from CHANGE (2026) for EVOLVE (2027–28).
An 11-month engagement delivering a Board-adopted Vision 2030 Strategic Plan with implementation roadmap and proof points.
Proven leaders in movement building, strategy, technology, organization development, and nonprofit transformation.
Real-world examples of movement building, network transformation, and strategic innovation from our team.
Engage 1 million industry professionals to mentor girls and women in STEM within 5 years.
Unified 100s of nonprofit affiliates across 40 states and 50 corporates by integrating campaigns, tech, data and marketing.
Built federated network of corporates, youth orgs, policy makers, and affiliates into millions of self-perpetuating mentor-mentee loops.
Tech backbone enabling pledges, mentor connections, resources, capacity building and measurable results.
Exceeded goal by 230%. Women in STEM grew from 29% to 34%. Movement still active in states and local chapters!
A volunteering initiative for the people, by the people, mobilizing 600K+ employees globally to support community impact by volunteering 1 million hours per quarter.
Purpose Councils at 150 business groups, 500 branches, 55 countries, each with 5-7 CSR SPOCs driving local activation globally.
Purpose Pledges for all from CEO to employees, cascading accountability through the organization. 380 Purpose Projects from 17 UN SDGs, measured for evidence of local impact. Employees choose how, where, and with whom they volunteer.
#myPurpose portal manages volunteer journey end-to-end: campaigns, mobilization, tracking, and real-time impact reporting.
Created unified, emotionally compelling platform to cut through low awareness and fragmentation across clean air and various lung disease programs and mobilize broader audiences.
Built LUNG FORCE, ALA's cause platform focused on lung cancer, the #1 cancer killer of women—not breast cancer. Only 1% of women knew this, creating massive opportunity to engage women as healthcare influencers for their families and communities.
10B+ impressions; 300K+ engaged community members; secured CVS Health as national sponsor; activated 300+ storytellers and celebrities including Valerie Harper and Laura Dern; increased research investment 167%; created lung cancer screening campaign reaching 1M+ and boosting screening 22%.
Moved from limited awareness of women and heart disease to a breakthrough movement building knowledge and action to save thousands of lives, raising nearly $1 billion in funds, that made women's heart health central to personal health and wellbeing.
Created a best practice framework building intellectual, emotional and cultural resonance built to expand over time, to be personally and culturally relevant. The Go Red call to action comprehensively activated at the national, regional and local levels.
Over 20+ years of sustained relevance. The red dress became a symbol recognized across demographics, with the Go Red call to action comprehensively activated at the national, regional and local levels.
In 2020, the 75th Anniversary of CARE coincided with the spread of COVID-19, and required reimagining and relaunching the CARE Package for a whole new generation. Doing so led to unlocking more than $200M in restricted and unrestricted funding that gives organizations flexibility to invest in infrastructure and innovation.
Strategic pivot from restricted corporate grants to flexible capital. Diversified funding streams across individual donors, corporate partnerships, digital campaigns, and institutional giving.
Empowered the organization to act with agility and invest in long-term capacity building. Key Insight: Flexible Capital = Organizational Agility.
Start with measurable baselines. Define success metrics before building. Business outcomes over vanity metrics. Track what compounds.
Identify defensible ROI opportunities first. Human-in-the-loop where confidence is low. Governance frameworks before scaling.
Build with production in mind from day one. Platform architecture that scales. Phased rollouts with fallback strategies.
Train teams on new workflows. Organizational capability that outlasts any single project. Skills transfer at every level.
Building Indigenous power through organizing, activism, philanthropy, and narrative change. A movement grounded in Indigenous values and community ownership.
Community-led strategy development, grassroots organizing support, and narrative infrastructure building to amplify Indigenous voices and priorities.
Preserving the art of cinema and presenting it to the public through exhibitions, screenings, and educational programs at iconic venues including the Egyptian Theatre.
Strategic planning to modernize programming, expand audiences, and build sustainable revenue models while honoring the institution's cultural heritage.
Strategic plans, frameworks, and process summaries from our work with organizations like yours. We've done this before, and we know how to do it well.
Confidentiality Notice: This material is sensitive and strictly confidential. Please restrict circulation to relevant review committee members only.
Organization-wide campaign strategy for the American Lung Association, integrating national initiatives with federated affiliate networks to drive awareness, fundraising, and measurable behavior change.
Download PDFGlobal volunteering movement strategy mobilizing 600K+ employees across 55 countries, with Purpose Councils, skill-based volunteering frameworks, and impact measurement systems.
Download PDFComprehensive corporate social responsibility strategy for TCS ($30B technology firm), establishing shared value partnerships, impact investing frameworks, and measurable community outcomes.
Download PDFFacilitation framework and workshop methodology for strategic alignment across global teams, demonstrating how we build consensus and drive adoption across distributed organizations.
Download PDFWe've guided organizations through transformations like this dozens of times. These aren't templates—they're proof of what we deliver.
We propose a $435,000 fee to build KAB's future engine. This investment funds an 11-month engagement delivering a Board-adopted 2026–2030 Strategic Plan (Direction), 2–3 piloted revenue engines targeting $15–18M+ in 2027 revenues with 20% unrestricted sources (Revenue Growth & Sustainability), a scalable technology roadmap ready for build out with early-adopter affiliates (Network Scalability), integrated ops structure in place with roles clarified (Capabilities & Execution Rigor), and shared measurement baseline across 100+ affiliates (Data-driven Impact).
Note: We can become your 'Managed Service Providers' beyond 2026 to help onboard & guide KAB-identified vendors and partners for implementation.
We propose a partnership that results in network unity—moving KAB from 'moment to movement.'